I see it ALL the time when someone asks me to look at their website and offer advice. Their SEO and website structure are awful! That is probably sounding a bit strong, but let me explain.
ALL website owners WANT their website to be the best. They want visitors, sales, and for people to talk about their website… you know “go viral”. Friends and relatives can only take your website so far, you need the search engines. And, to rank on the first page of Google then you have to satisfy the beast. Google’s algorithm is mind blowing! But, plenty of experts have figured out the technical signals that help your website find favor in their eyes. Now, fixing your technical errors WILL NOT automatically put your website on page 1, but it will help!
So, if you are a do-it-yourself kind of person, then have a simple website analysis done and see what errors or low scores pop up. Then, just Google “how to fix _____ “. There is plenty of information on the internet on how to fix simple website problems. You would be surprised how these little “errors” in the eyes of Google can hurt your website rankings.