Google has announced that in July 2018 they will use page speed for ranking websites on mobile devices. You can read the details from Google here.

Since their announcement back in 2015, Google has been telling website owners that mobile-friendliness (smartphones, tablets, etc.) matters in search results. With three plus years of data for them to study, Google has finally decided its time to rank websites on mobile devices that load quickly and are mobile friendly. It’s all about the visitor/user, right? Google doesn’t want people searching for answers to have to wait long for a website or web page to load. The time has come… or should I say just a few months away!

So, if your website is not optimized correctly, bloated with code, and sluggish when loading then there is a good possibility it will rank lower on mobile devices. This will be bad for website owners who enjoy good rankings yet have a technically slow website that is not mobile friendly. As Search Engine Land stated back in August 2016, “Nearly 60% of searches are now from mobile devices”

Can you tell by watching your website load if it is slow according to Google? Probably not!


How fast does your website load?

You can test it using a free tool from Pingdom. And, you can also test your competitors too!

Pingdom Website Speed Test Tool

Another good tool is the new Google Chrome Lighthouse Auditing tool.  This tool will check the quality (performance, accessibility, and more) of your web pages. If you have any trouble running this audit, let Urback Marketing do it for you. For a limited time get a FREE GOOGLE CHROME LIGHTHOUSE AUDIT.

Yes, Run a Lighthouse Audit for Me

What slows a website down?

Here is a list of the most common things that make a website slow:

  • Your Web Host:  If you bought the cheapest hosting you could find then there’s a good chance you’ll have slow page speed performance.
  • Website Theme:  Some themes come out of the box already heavy on the page loading side. If that is your case, then contact us and we will send you a list of themes that pass our test for not being already bloated when you install them. You may want to switch themes.
  • Ads:  Having too many on your site will slow down your page speed.
  • Heavy images:  Use a plugin to compress your images. HD images are awesome, but to keep your website from running slow in the eyes of Google then you need to compress/optimize them for easy and quick loading.
  • Thick Code:  HTML or CSS is another issue and you might want to get a developer to help you if you discover this is an issue.
  • Videos: Embedding videos can slow down your website so you have to monitor this.  In some instances, putting videos on your host is actually better than making your website wait for an external website to load the video for you.

Don’t wait until your competitors are outranking you! Google has told you what is coming in order to give you and your website manager time to fix any speed issues.

Take action now and beat your competition!